Social Media Marketing, Digital Marketing, Community Building, Influencer Management, Content Management, Events and Communications
Dynamic Social Media Strategist with a decade of experience, leveraging analytical and creative approaches to boost engagement and ROI. Expert in tailoring strategies across diverse platforms to meet the unique needs of individuals and brands. Adept at navigating the evolving landscape of social media with a commitment to innovative tactics. Brings a strong blend of effective communication, strategic planning, and a passion for embracing new trends, all while infusing enjoyment into social media management.
CORE STRENGTHS
Strategic Skills: Marketing Strategy Development, Campaign Management, Strategic Planning and Alignment, Brand Promotion and Development, Market Trends Analysis, SEO.
Analytical Skills: Analytics and Reporting, Google Analytics, Audience Analysis, Post Optimization. Communication & Content Creation: Copywriting, Content Creation, Managing Editorial Calendars, Content Generation, UGC/Asset Management.
Digital Marketing Tools & Platforms: Social Listening, Canva, Email Marketing, Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest).
Engagement & Community Management: Relationship Building, Influencer Collaboration, Community Management, Event Coverage, Social Media E-commerce.
Collaboration & Management: Cross-functional Collaboration, Public Relations, Managing Teams and projects
ARBONNE – Irvine, CA
SOCIAL MEDIA COMMUNITY MANAGER
SEPTEMBER 2020 – MARCH 2024
• Crafted and executed comprehensive social media marketing strategies to amplify brand visibility and engagement. Ensured alignment with brand goals through effective social media planning.
Managed public relations initiatives across social platforms, coordinating closely with the PR Director for impactful product placements, event promotions, and media mentions. Partnered with third-party content creators to produce compelling brand content.
Created captivating graphics and videos, alongside providing live coverage for events, enhancing brand storytelling and audience connection.
Analyzed market data to tailor strategies for target audience engagement. Oversaw social media e- commerce operations, including Facebook/Instagram Shopping and user-generated content galleries, to optimize online sales channels.
Collaborated with key influencers and managed user-generated content projects to boost brand visibility. Drove community engagement by interacting with followers and developed management guides to nurture a positive online community.
Provided expert social media guidance to company consultants, empowering them with strategies for product promotion and sales. Authored instructional content and product guides on Instagram to facilitate consultant success.
Analyzed marketing campaigns to assess performance against objectives. Leveraged insights to refine strategies, ensuring a balanced approach between company goals and customer expectations in social media endeavors.
Achievement: Garnered the "Best Social Buzz" award in 2022 by the Direct Selling Association for Arbonne's innovative and engaging digital campaign, notably enhancing brand presence and audience engagement.
THE BRAND AMP – Costa Mesa, CA
SOCIAL MEDIA COMMUNITY MANAGER
MARCH 2019 – APRIL 2020
Served as the primary contact for clients, ensuring outstanding communication and understanding of their day-to-day needs. Developed and executed social media strategies aimed at growth, engagement, and sales for clients in the lifestyle, entertainment, and retail sectors.
Created and implemented comprehensive campaigns, including the execution of paid social media campaigns across Facebook, Instagram, and LinkedIn, to drive brand awareness, guest retention, and revenue growth.
Utilized social media analytics to measure campaign performance and adjust strategies to meet key
performance indicators (KPIs), ensuring optimal engagement and goal achievement.
Managed relationships with brand influencers to foster third-party endorsements, amplifying brand reach
and credibility.
Produced and directed content, coordinating photo shoots and overseeing design and creative projects
to meet client content requirements.
Provided customer service and community management for client social media accounts, engaging with
audiences to maintain positive relationships and brand reputation.
HEILBRICE ADVERTISING – Newport Beach, CA
SOCIAL MEDIA SPECIALIST
MAY 2017 – SEPTEMBER 2018
Planned and executed social media strategies for various client accounts, enhancing online presence and audience engagement.
Designed and monitored targeted social advertising campaigns across multiple platforms including Facebook, Twitter, Instagram, and YouTube, optimizing for reach and conversion.
Worked closely with the creative team to produce compelling social media content, guiding best practices to maximize impact.
Crafted engaging copy for a variety of channels including social media posts, website content, and blogs, enhancing brand voice and messaging consistency.
Directed successful social media initiatives such as contests, giveaways, collaborations, and influencer marketing campaigns, driving engagement and brand awareness.
Analyzed social media metrics to evaluate campaign performance, delivering insightful reports to clients for strategic decision-making.
Monitored brand interactions across social platforms, engaging with users and fostering strong brand relationships through timely and thoughtful communication.
Managed social e-commerce efforts, leveraging the shopping features of Facebook and Instagram to enhance online shopping experiences and sales conversions.
LESCHER MOKUAU GROUP – Costa Mesa, CA
SOCIAL MEDIA ACCOUNT MANAGER
JUNE 2013 – MAY 2017
Managed social media for celebrity clients such as Gal Gadot, Raven Symone, Jeannie Mai, and Hailey Clauson, alongside entertainment giants like "Seinfeld," "The King of Queens," and "Rules of Engagement." Contributed to various entertainment projects, showcasing versatility and adaptability.
Boosted engagement across client accounts, carefully maintaining the client's public image and voice. Coordinated with contractual obligations to optimize social media promotions effectively.
Oversaw multiple client accounts, ensuring content was both targeted and timely, keeping clients at the forefront of relevant conversations within their industry.
Executed detailed reporting and monitoring of social media analytics using platform-specific and external social media tools to inform strategy adjustments and report successes.
Directed several social media campaigns and led a team of coordinators, overseeing content creation, copywriting, audience engagement, trend monitoring, and the execution of innovative strategies.
Managed and optimized paid social initiatives, including promoted/boosted posts and geo-targeted content, as well as overseeing Facebook advertising campaigns as per client or affiliate requests.
Worked closely with graphic designers to develop visuals that aligned with content and overall social media strategies, ensuring cohesive and engaging brand presentations.
Promoted the adoption of new and relevant social media techniques within client strategies to enhance digital presence and engagement.